If we talk about Mobile Money, we can not start without M-Pesa – the pioneer of mobile money in Africa and role model for entire world. This pioneer service started by Safaricom in 2007 has created thousands of job in Kenya and brought millions of unbanked Kenyans into the mainstream of country’s financial system. This post presents the detail of factors which were responsible for the M-pesa to succeed and attract customers from all walks of life.
→ Read More: Why M-Pesa is so much successful in Kenya ?